Bruce Mau is a Canadian environmental designer who has also done work in branding. Bruce Mau was creative director of Bruce Mau Design. He has had the title of many things including: designer, professor, and advisor. He founded Institute without Boundaries and established "The Massive Change Network" in Chicago. Giving a physical and emotional experience to the viewers is how Mau connects design with the environment.
I picked #2 of Bruce Mau's Manifesto...
Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.
I picked #2 because being a student, particularly a graphic design student, growth is what makes you a good designer. If I were to stick to what was good from my freshman year in design school, I would still be doing freshman work. The best way to grow as a designer is to learn from the mistakes you have made from a project that was done poorly. Growing is also a form of changing, and as most of us know, designing is the process of making something new.
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